St Helens Ambassadors is a scheme that will bring together the knowledge, networks, passion and determination of businesses, organisations and individuals as a powerful force. It will help the place to compete – attracting investment, business and visitors to create a more successful economy for the benefit of everyone.

Our collaborative place-led approach involving public, private, voluntary and community sectors puts innovation, aspiration and quality at the heart of what we do – giving St Helens the profile it deserves by:

  • Creating economic growth
  • Innovation promotion and marketing
  • Senior Marketing

St Helens Ambassadors will be proactive advocates for the borough both nationally and internationally, with the power to influence how it is marketed, portrayed in the media and at events, to promote it as the educated choice for the people that matter.

Why become an ambassador?

Your contribution will assist in the promotion of St Helens’ positive messages to residents, visitors and regional, national and international businesses.  The programme also brings businesses closer together to lead St Helens’ future opportunities and helping St Helens’ businesses to grow and flourish; including your business.

In the short term, there are some other ways ambassadors can take advantage of being members:

  • Invitations to regular ambassador network events and access to key decision makers and senior business figures across the region and nationally, who understand the link between success for St Helens and success for business
  • Opportunities to promote your organisation. For example, a company profile on this website
  • Access to dedicated ambassador forum/blogging opportunities
  • Social networking
  • Access to photography and marketing material to help you sell St Helens for the benefit of your business/organisation
  • An ambassador certificate and logo which will help demonstrate your contribution to St Helens
  • First to hear of latest development news
  • Influence how and what we promote

St Helens Economy Board chair Eamonn McManus provides an update on the ambassador programme at the first event of 2020, held on 26 February at St Helens RFC.

Whatever the level of commitment you choose, there are many opportunities for you to become involved as an ambassador, for example:

  • Display and share key publications
  • Take key publications and the St Helens Ambassadors messages to trade fairs/exhibitions that you are attending
  • Share positive messages through your partners, employees, customers
  • Follow us on twitter @investsthelens and invite your contacts to follow too. Don’t forget to tag us in your good news stories or email them to
  • Speak at Ambassador events and feature in promotional place campaigns
  • Attend place related events and contribute your ideas
  • Send us video footage of your corporate videos to share on social media and
  • Use the St Helens Ambassador logo and display the Ambassador certificate
  • When developing promotional material consider using the St Helens place graphics or logos

Next Steps

If you would like more information on the programme, take a look at our booklet.

If you are interested to join or find out more about St Helens Ambassadors, please call Cathryn White on 01744 671738 or email

St Helens Economy Board chair Eamonn McManus, St Helens Council Chief Executive Kath O’Dwyer and St Helens Council Leader Cllr David Baines provide a virtual update in place of the ambassadors’ networking forum on Wednesday 29th April 2020.


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